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Article Details

Journal Title
Advances in Human-Computer Interaction
Volume
2020
Article Title
Surveying the Impact of Authentic and Pragmatic Marketing by Paradigm Shift on Brand Authenticity: A Case Study of Selected Islamic Azad Universities (Anzali, Tehran Markaz, and Tonekabon)
List of Authors
  • Zohreh Ali Esmaeli(ORCID ID: https://orcid.org/0000-0001-7744-7749)
  • Farzin Farahbod(ORCID ID: https://orcid.org/0000-0001-8415-3159)
Article ID
4612589
Article Type
Research Article
No. of Pages
17 Pages
Corresponding Author
Bahram Kheiri
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Invoice Details

Invoice Issue Date
19 September 2021
Type of Reprints
Colored, Covered
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Payable upon Receipt

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